Super Bowl Ads Call For Big Game Analytics

The Super Bowl, which will air Feb 3rd, draws the year’s largest TV audience. Last year’s game set a new record for the most-viewed TV program in history, drawing 111.3 million viewers across the U.S. and tens of millions more around the world. The massive, real-time audience gives brand marketers unparalleled opportunity to reach a broad cross-section of the U.S. population simultaneously, a rare opportunity in light of media fragmentation. Furthermore, a significant part of that audience will tune in for the commercials — in some cases as much as for the game itself. An appealing venue for brand marketers? Indeed.
Super Bowl Ads Call For Big Game Analytics