Super Bowl XLVII, which will air on CBS, is just around the corner. Media buyers suggest that CBS is selling its in-game 30-second ad slots at an average cost of $4 million -- a 14% increase from a year ago, and a record high. That means the Super Bowl represents perhaps the biggest investment a marketer may make in a single media property all year (more millions are spent to produce their commercials, apart from air time fees). What’s an advertiser’s justification for spending so much?
Expanding (And Measuring) The Life Cycle Of A Super Bowl Campaign
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