What is Going On?
Here at PixelMEDIA we are starting to see an even faster escalation of organic search query traffic returning the keyword phrase “(not provided)” in our analysis of clients’ Google Analytics (GA) accounts. Some went from minor single digit numbers to over 40% of organic search traffic visits returning the top keyword as (not provided). This will be highly variable based on many factors.
Google Organic Search and the Dreaded “(not provided)” Query Result
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