Shout! Ben Kepes – how cloud will change your business #FutureAgency

Ben Kepes

 

communication will be so much easier – anyone who’s primary value add is they are an intermediation layer will be disinter mediated.

the real opportunity is for biz dev and creative industries to provide a deep subject matter offering to startups or companies and e.g. PR industry it’s so interesting because so much is about intermediating with someone that doesn’t need it – journalists and bloggers.  they ask em to meet companies I’ve known for years – what value are they offering. there’s value in crafting a press release, creative brief or doing a campaign.  they are deliverables.  Trying to use your network as an intermediator won’t work in future.

 

the silos gt broken down, it’ll be easier to connect with people of influence and knowledge and entrepreneurs/busiensses/influence connections become tighter.

the super influencers like Scoble is seen as hyper-influential but more and more companies will be able to talk directly to their specific user base.

 

My interest is in what’ sharpening in the macro changes int he world and the technologies that enable or respond to these.

macro – globalisation, millenials, mobile access ubiquitous, need for agility.

Cloud computing enables these or allow firms to react to the changes.

 

Pay attention to what they world looks like when in 5 or 10 years the mega corporates don’t exist int heir current form.  Ognaisions are morphed and changeable for different projects.  If you do biz dev or startups it’s about taking a scalable business – that won’t happen so much.  How can we take a 5 person busiessn and take them to a point when they’re networked with others to work on projects of common interest.,

it’s about how can we craft a message and help firms tell as story and that’s around authenticity and their ability to deliver meaning to individual constituents.

the mega-brands like coke are trying to create qualzi personalisation they realise that they aren’t being disrupted bu affected by the ove to buying locally and knowing your producer and it’s about crafting messages speaking to that need of the global village… people want to find meaning on a micro level.  Messages for interest groups.

Shout! Ben Kepes – how cloud will change your business #FutureAgency